Wait! Wait! Wait for me!
13 years ago
Trail blazing after 40

Outdoor Research Fleecy Hat - Women's
Pull on the Outdoor Research Women’s Fleecy Hat for everything from a chilly stroll through town to a day making turns on the mountain. This versatile stretch-fleece beanie also features a hidden zippered pocket inside the ear band, so you can stash a doobie for the extra long lift ride.
D: Ok, I'm an adult. And a pretty opened minded one at that. But you guys have GOT to get a clue and realize that adults are not the only ones looking at your web site. I like Backcountry.com and I like getting a good deal on Steep and Cheap, but I have just about reached my limit with your off-the-wall, cool kid-kid approach to sales that now has you cursing at me. When I read a product description like the Canada Goose M-Tech Bomber Jacket and I see the word "shit" in the description, I have to ask: whatever happened to common courtesy? Some people still believe that you don't talk like that in public or in front of strangers and certainly not in a professional environment.
Between that and the privileged, white male cluelessness of the Daily Dose, I'm just about done with the bunch of you. Can someone please tell that guy that being able to use epithets against different groups and not cause a bar fight over it does not herald the beginning of a post-racial America? I'd get truly angry except that it's obvious the guy is just ignorant. Why in the world you would want an ignorant oaf sending out emails daily to potential customers is beyond me. Maybe someone else should read his "column" before he whips them out to your readership. You know, and ask the obvious question....is this really going to help sell our products?
But cursing in product descriptions? Really, aren't you guys just a little more grown up than that?
Fred: I have taken it upon myself to respond to any question regarding our content - whether it be the accuracy of a product description, or the nature of our language. First, I thank you for taking the time to express yourself.
I realized yesterday that your e-mail fell through the cracks, as I had two surgeries during January in a 7 day period - the second surgery falling on the day after you wrote to us.
To be totally frank, like you, I'm an adult (actually at 61 the oldest employee here) and pretty open minded. However, since I arrived here last May, I have been, myself, somewhat conflicted about the language that has always been characteristic of backcountry - so I have given lots of my own internal thought to this topic. and I wanted to give serious thought to the matter before writing back to you - six weeks should be more than adequate :-).
I joined the company last May as Content Manager, and I've been in corporations for nearly 25 years - but never in an organization like this one.
You are not alone in voicing concern about our language and our approach. I have always tried to reply to people with compassion and understanding. We may get 2-3 such e-mails a month on this topic.
However, the fact of the matter is, we get a exponentially greater number of e-mails from people who love our "non-conventional" approach.
(See this recent Blog Post for example: http://lefsetz.com/wordpress/index.php/archives/2009/02/10/tramdock/
I've been worked over a few times for my stances on these issues, and in general, I have personal issues with the degeneration of the English language that has been abetted by the Internet. The one consolation is that we never go to the extremes that you can find nightly on television in HBO, Showtime, or any other number of venues.
We are far more circumspect about language on the backcountry site, but dogfunk and our ODAT sites really push the edgy and irreverent style. No matter what my personal feelings are, I cannot argue with the fact that this approach has worked for backcountry, the vast majority of our customers love it, and it is difficult for me to argue with success. We've grown from 3 employees in a garage about 9 years ago to over 900 employees today.
As for the guy who writes the Daily Dose - he works remotely from NY - and I've struggled to relate to his humor, his attitude, his logic and, most of all, non-linear thinking. At first, I chalked this up to being at least one or two generations off the mark. However, again, I can't tell you how many totally dedicated readers of this daily message we have - or how very many e-mails we get from customers raving about the Daily Dose and saying that they never start their day without reading it. Go figure?
So, I'm truly understanding of your position and your feelings. I'm also trying to be honest about my own conflicted thoughts on these matters, but I'll also be honest in saying that it is not likely to change in the future.
If we lose you as a customer over this issue, I am truly sorry. I, like you, have been trying to "elevate the conversation" not only here but at all times in my 60 years. Most times, I feel like the world is winning, but it doesn't stop me from trying.
Also signed
Not a prude ...but a thinker
Fred L.
Play to your core. If you deserve to be bigger, your fans will spread the word. And don’t be afraid of offending those not in the loop. They don’t matter.In any event, I wrote Fred back with my afterthoghts.
D: Fred,
I appreciate your response. It was kind of you. I can't recall when I have ever received a more heartfelt response to a letter (or email) to any company.
I, too have given some thought to your response and I have only this to add. It is possible to be hip and irreverent even "nonconventional" without cursing at people. I don't think the cursing adds anything to the mix that wouldn't be sufficiently hip, irreverent, or nonconventional otherwise. Furthermore, there are words that are more accepted in our society (I'm thinking things like "damn" or "hell") that could be substituted and not raise an eyebrow from me.
But "shit"? That is not an image I want brought to mind when I'm deciding whether to spend a lot of money or not.
As for the daily dose, I have not struggled to relate to the non-linear thinking. I have struggled to understand why this gentleman would select topics to discuss that in no way relate to selling outdoor gear. And honestly, some of his topics reveal a disturbing lack of empathy or even cognizance of other's perspectives and feelings. Truly, his column does nothing but scream of incredible white privilege. Just because the writer doesn't see it, doesn't mean it isn't slapping the rest of the world in the face.
I just purchased a $200 sleeping bag from backcountry.com. I worked with the folks on your live chat to achieve that order. I had to return it, so I talked to your reps on the phone. I got my replacement bag and was very happy. Very happy. Everything about your company is top of the line--except this. And I am sorry to say that despite your best efforts, I'm not willing to continue to deal with offensive language.
So yes, you have likely lost a customer. Best of luck with the hip crowd.

Hi,Here's the boots they are sending.
Thank you for your photos and information. We will be happy to replace these boots for you as we would consider this a manufacturing defect. Based on our current inventory,I have placed an order for the Bugaboot Omni-Tech Boots, color Winter Lux, size 10, to ship from our Kentucky Warehouse. Please let me know if you do not receive these within ten business days.
Thank you!
Therese
Can I say I really like Columbia's customer service? Can I say that they've probably won me over? Can I say that when I'm buying some particularly expensive something that I will probably look more favorably on Columbia products? You betcha. More companies should learn this lesson.
When I was a kid, Harold Melvin and the Blue Notes were a staple on the radio. I remember listening to those cool, smooth sounds at the Southside swimming pool, the only public swimming pool my home town. To say that 70s R&B shaped me is an understatement. I listen to those tunes to this day.
Teddy, thanks for the memories. Thanks for the tunes. I'll miss you.
Wow. I'm kind of surprised to read this from you at this point, D.Ok, I'm just gonna say this. This sort sounds like I'm your pet project and I backslid or something. Am I supposed to be sorry for my comments? You should know by now that there is almost always deeper thinking behind my ideas. Rather than shame or disappoint one another, let's get right to them.
Race, and culture, are impossible to precisely define, but I would definitely say there is a "pole" around which the African-American/black culture centers, and a "pole" for majoritarian culture, primarily the culture of those who don't necessarily have to give explicit thought to race.I would suggest that white people are forbidden from giving explicit thought to race--at least since the 1960s. Sure, as a group, white America has a lot to make up for after 150 years of cross-burnings, lynchings, fire bombing of the 16th Street Baptist Church, water hosing of freedom marchers, George Wallace attempting to prevent the integration of the U of Alabama, and promotion testing that favors white applicants. I am the first to admit that white America showed its ass. But that doesn't mean we should have to give up our voice entirely. If anyone, anywhere tries to stand up and say something about the white race these days, they are labeled a Nazi sympathizer and white supremacist as a matter of course. Now..I'm not one for patting white American on the back for merely easing up on the pressure it places on the back of the neck of most minority communities. However, I do think that the "struggle for racial equality" doesn't have to always be a "struggle". I think that there are plenty of white Americans willing to talk to other white Americans about race....about the impact and legacy of our (the collective "we" here--referring to majority culture) culture on others. About our blindness to the lingering vestiges of racism. About our improbably but widespread acceptance that the playing field is level, and can be leveled without making anything harder or more competitive for white Americans. I can't tell you the number of young men I know who, upon entering the workforce and understanding that really would have to compete with everyone made some wistful comment about how much easier things were for their fathers. And those comments were full of a scarcely hidden anger. White America hasn't thought these things through--nor had I until we started having or substantive discussions on race here, J. I am willing to act as ambassador for racial equality, but to be perfectly honest, I could use a hand up here and not a slap on the wrist.
That is to say, and I'm trying not to be shrill here, but honey, the terms black, Negro, Colored, African American, Afro-American, Black-American and others are not about you. We're not shifting around to annoy you (the bulk you--majoritarian culture), we're shifting around because we want a term that will do the impossible.Did you just call me "honey"? :p
Lab Peeps:Am I the only one who finds this wholly inappropriate? Would it be acceptable for me to write a professional email and address it to the"Lab Bitches", or maybe "dudettes" or "chicks"?
Abstracts for the Association of Southeastern Biologists meeting in Asheville NC in April are due Jan 10.
http://www.asb.appstate.edu/meeting.php